1 Introduction
This Privacy Policy ("Policy") describes how best47 ("we", "us", "our", "the Platform") collects, uses, stores, and protects the personal data of individuals ("you", "your", "Player", "User") who access or use the best47 website and services available at https://best47.app.
best47 is committed to handling your personal information with transparency, care, and respect. We recognise that privacy is a fundamental right, and we have designed our data practices to be proportionate, purposeful, and secure. This Policy applies to all data collected through the best47 website, account registration process, payment transactions, customer support interactions, and any other touchpoint between you and the best47 platform.
Effective Date: This Privacy Policy is effective as of 1 January 2026. By registering an account or using best47 services, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
If you have questions about any aspect of this Policy, please contact our support team at [email protected] before using the platform.
2 Data We Collect
best47 collects personal data in three principal ways: information you provide directly, information generated automatically through your use of the platform, and information received from third parties for the purpose of identity verification and fraud prevention.
2.1 Information You Provide Directly
- Full legal name, date of birth, and gender (collected at registration)
- Residential address, city, and postcode (including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and other Bangladeshi cities)
- Email address and mobile phone number
- Username and account password (stored in hashed form — never in plain text)
- Identity verification documents: National Identity Card (NID), passport, or driving licence
- Proof of address documents (e.g., utility bill, bank statement issued within three months)
- Payment method details: bKash account number, Nagad account number, Rocket number, Upay account, bank account details (account number, routing number), or card details (Visa / Mastercard). Full card numbers are not stored by best47; they are tokenised by our payment processor.
- Communications you send to our support team via email or live chat
2.2 Information Collected Automatically
- IP address and approximate geographic location derived from IP
- Device type, operating system, browser type and version
- Session duration, pages visited, features used, and click-path data
- Game history: games played, wager amounts, win/loss outcomes, session timestamps
- Deposit and withdrawal transaction records, including amounts and payment method identifiers
- Cookie and similar tracking technology data (see Section 6)
2.3 Information from Third Parties
- Identity verification results from KYC (Know Your Customer) service providers
- Fraud risk scores and AML (anti-money-laundering) screening results from compliance partners
- Payment confirmation and status data from bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other payment processors
Data Minimisation: best47 applies the principle of data minimisation. We do not collect personal data beyond what is necessary for the specific purposes described in this Policy. We periodically review the data we hold and delete or anonymise records that are no longer required.
2.4 Summary Table of Data Categories
| Data Category |
Examples |
Source |
| Identity Data |
Name, date of birth, NID, passport |
You / KYC provider |
| Contact Data |
Email, phone number, address |
You |
| Financial Data |
bKash/Nagad number, bank account, card token |
You / Payment processor |
| Transaction Data |
Deposits, withdrawals, wager history |
Platform (automatic) |
| Technical Data |
IP address, device type, browser, session data |
Platform (automatic) |
| Communications Data |
Support chat logs, email correspondence |
You |
| Compliance Data |
AML screening results, fraud risk flags |
Third-party compliance partners |
3 How We Use Your Data
best47 uses your personal data for the following purposes:
- Account Management: To create, maintain, and administer your best47 account, including processing your registration, verifying your identity, and managing your account settings and preferences.
- Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, bank transfer, Visa, and Mastercard, and to reconcile your transaction history.
- Service Delivery: To provide access to casino games, sports betting markets (including BPL, IPL, T20, and other cricket events), and all other platform features.
- Identity Verification & KYC: To verify your age (18+), confirm your identity, and comply with know-your-customer obligations before processing withdrawals.
- Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, account abuse, multi-accounting, and other prohibited activities described in our Terms & Conditions.
- Anti-Money-Laundering Compliance: To screen transactions and account activity against applicable AML standards, and to report suspicious activity to authorities as required by law.
- Responsible Gaming: To monitor gameplay patterns and identify players who may be displaying signs of problem gambling, and to apply responsible gaming tools where appropriate.
- Customer Support: To respond to enquiries, resolve disputes, and provide technical assistance through live chat and email.
- Platform Improvement: To analyse aggregated, anonymised usage data to improve the design, performance, and content of the best47 platform.
- Marketing Communications: To send promotional emails and in-platform notifications about bonuses, new games, and seasonal offers — but only where you have given your explicit consent to receive such communications. You may opt out at any time.
- Legal Obligations: To retain records as required by applicable law and to respond to lawful requests from regulatory or law enforcement authorities.
4 Legal Basis for Processing
best47 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual Necessity: Processing is necessary to perform our contract with you — specifically, to operate your account, process your transactions, and deliver the gaming and betting services you have requested.
- Legal Obligation: Processing is necessary to comply with applicable legal requirements, including age verification, KYC/AML obligations, tax record-keeping, and responding to lawful authority requests.
- Legitimate Interests: Processing is necessary for best47's legitimate interests in operating a secure, fair, and commercially viable platform — including fraud prevention, security monitoring, and platform improvement — provided those interests are not overridden by your fundamental rights and freedoms.
- Consent: For marketing communications and non-essential cookies, we rely on your explicit, freely given consent. You may withdraw consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal.
5 Sharing Your Data
best47 does not sell, rent, or trade your personal data. We share your information only in the limited circumstances described below, and only to the extent necessary for each specific purpose.
- Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive the payment data necessary to process your transactions. Each processor is bound by its own privacy and security obligations.
- KYC & Compliance Providers: Identity verification and AML screening partners receive identity documents and personal details solely for the purpose of verifying your account and assessing fraud and money-laundering risk.
- Game Software Providers: Third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive the minimum session data required to deliver their games. These studios operate under their own data protection standards.
- Legal & Regulatory Authorities: We may disclose personal data to law enforcement agencies, courts, or regulatory bodies where we are required to do so by applicable law, or where disclosure is necessary to protect the rights, property, or safety of best47 or its users.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of best47's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy implications.
No Third-Party Marketing: best47 does not share your personal data with advertising networks, data brokers, or third-party marketers. Your information will never be used to target you with advertising outside of the best47 platform without your explicit consent.
6 Cookies & Tracking
best47 uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your session security, and gather anonymised analytics data. The types of cookies we use are described below.
| Cookie Type |
Purpose |
Can Be Disabled? |
| Strictly Necessary |
Session management, login authentication, security tokens |
No — essential for platform operation |
| Functional |
Language preferences, display settings, responsible gaming tool states |
Yes, via cookie settings |
| Analytics |
Anonymised page view and feature usage data for platform improvement |
Yes, via cookie settings |
| Marketing |
Tracking of promotional campaign effectiveness (only with consent) |
Yes — consent required before activation |
You can manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair core platform functionality, including your ability to log in and place wagers.
7 Data Retention
best47 retains your personal data for as long as your account is active and for a defined period thereafter, based on the type of data and the legal or operational requirement that necessitates its retention.
- Account and Identity Data: Retained for the lifetime of your account plus a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements.
- Transaction and Financial Records: Retained for a minimum of five (5) years from the date of each transaction, or longer where required by applicable financial regulations.
- Support Communications: Retained for three (3) years from the date of the most recent interaction, unless a longer retention period is required due to an open dispute or legal matter.
- Marketing Consent Records: Retained for as long as your account is active. Where you withdraw marketing consent, we retain a record of that withdrawal for audit purposes.
- Technical and Session Data: Retained in identifiable form for up to twelve (12) months, after which it is aggregated and anonymised for analytical purposes.
When a retention period expires, data is securely deleted from our systems or irreversibly anonymised so that it can no longer be linked to any individual.
8 Your Rights
Subject to applicable law, you have the following rights in respect of your personal data held by best47. To exercise any of these rights, please contact us at [email protected]. We aim to respond to all data rights requests within thirty (30) calendar days.
- Right of Access: You have the right to request a copy of the personal data we hold about you, along with information about how it is used and shared.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
- Right to Erasure: In certain circumstances, you have the right to request that we delete your personal data. This right is subject to exceptions where we are required to retain data by law or where retention is necessary for legitimate legal proceedings.
- Right to Restrict Processing: You may request that we limit the processing of your personal data in circumstances where you contest its accuracy, object to its use, or require it to be retained for a legal claim.
- Right to Data Portability: Where processing is based on your consent or contractual necessity, you may request a copy of your personal data in a structured, machine-readable format.
- Right to Object: You have the right to object to processing carried out on the basis of our legitimate interests, including profiling. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on consent (e.g., marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Identity Verification for Requests: To protect your privacy and prevent unauthorised disclosure, best47 will verify your identity before actioning any data rights request. We may ask you to confirm details associated with your account before proceeding.
9 Data Security
best47 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:
- SSL/TLS encryption for all data transmitted between your device and our servers
- At-rest encryption for sensitive stored data including identity documents and financial records
- Passwords stored using strong one-way cryptographic hashing — plain-text passwords are never stored or transmitted internally
- Role-based access controls ensuring that staff can only access personal data necessary for their specific job function
- Regular internal security reviews and vulnerability assessments
- Logging and monitoring of access to systems that store personal data, with alerts for anomalous activity
- Two-factor authentication available to all account holders for enhanced login security
Despite these measures, no digital platform can guarantee absolute security. If you suspect that your account has been compromised, please contact [email protected] immediately. best47 will investigate and take appropriate remedial action.
10 Children's Privacy
best47 is strictly an adult platform. We do not knowingly collect personal data from any person under the age of 18. All registration attempts are subject to age verification checks. If we become aware that we have inadvertently collected personal data from a minor, we will immediately close the associated account and delete all related personal data.
18+ Only: If you are a parent or guardian and believe that your child has registered an account on best47, please contact us immediately at
[email protected] so that we can investigate and take appropriate action without delay.
11 Third-Party Services
The best47 platform integrates with third-party service providers to deliver games, process payments, verify identities, and support platform operations. Each of these providers operates under its own privacy policy and data protection obligations. best47 conducts due diligence on all third-party providers to ensure they maintain appropriate data protection standards before entering into any data-sharing arrangement.
The best47 website does not contain links to external third-party websites. Any reference to third-party brands such as Pragmatic Play, Evolution Gaming, bKash, Nagad, Visa, or Mastercard is purely for the purpose of identifying payment methods and game providers available on the platform. best47 is not responsible for the privacy practices of these third parties in relation to their own direct customer relationships.
12 Changes to This Policy
best47 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will notify registered players by email and through an in-platform notification at least seven (7) days before the revised Policy takes effect.
The effective date at the top of this Policy will always reflect the date of the most recent revision. We encourage you to review this Policy periodically. Your continued use of the best47 platform after the effective date of any revision constitutes your acceptance of the updated Policy.
13 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way best47 handles your personal data, please reach out to our support team through any of the following channels:
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24 hours a day, 7 days a week, every day of the year via the best47 platform. Response time is typically under two minutes during standard hours (BST, UTC+6).
- WhatsApp / Phone: +880 1700 000047
For formal data rights requests (access, erasure, portability, etc.), please use the email address above and include "Data Rights Request" in the subject line, along with sufficient detail for us to identify your account and understand the nature of your request. We will acknowledge receipt within two (2) business days and complete the request within thirty (30) calendar days.
Policy Reference: When contacting us about this Privacy Policy, please reference the effective date (1 January 2026) to help our team identify the version of the Policy your enquiry relates to.